Ethical medical marketing when done properly can grow your hospital, attract new patients and, also help build your brand.
Here are 7 effective ways to market your hospital
1. Social Media Marketing
Social media marketing can help healthcare providers improve brand recognition and drive more leads. With a well-managed social media handle you can connect and follow up potential patients.
Using your social media platform you can share preventive healthcare tips to educate patients, conduct healthcare survey, offer patients a chance to win a healthcare service and lot more
2. Increase Your Hospital Visibility Using Search Engines
Search engines like Google is vital to any healthcare practice. Search engine optimization (SEO) helps you rank higher on the search engine results page so that your facility is more visible to the patients who need you most.
3. Internal Marketing
Every employee of your hospital is a spokesperson and a potential referrer. Develop a unique work environment that encourage and motivate employee to get talking about the good things about their hospital.
Here are 7 effective ways to market your hospital
1. Social Media Marketing
Social media marketing can help healthcare providers improve brand recognition and drive more leads. With a well-managed social media handle you can connect and follow up potential patients.
Using your social media platform you can share preventive healthcare tips to educate patients, conduct healthcare survey, offer patients a chance to win a healthcare service and lot more
2. Increase Your Hospital Visibility Using Search Engines
Search engines like Google is vital to any healthcare practice. Search engine optimization (SEO) helps you rank higher on the search engine results page so that your facility is more visible to the patients who need you most.
3. Internal Marketing
Every employee of your hospital is a spokesperson and a potential referrer. Develop a unique work environment that encourage and motivate employee to get talking about the good things about their hospital.
4. Referral Marketing
Direct Hospital marketing may not be acceptable in some countries. But there are several indirect ways to market your hospital and they include:
· Creating a close working relationship with Health Management Organisations (HMO’s);
· Creating a medical NGO and affiliating it to your facility;
· You can develop a community outreach program with a follow-up phase at your hospital;
· Sponsor/feature on a radio or a TV program that focus on a service you render in your facility;
· Add to your services other medical services with no restriction on direct marketing.
5. Host Marketing
Host marketing is one of the very effective methods to increase patient drive for a new hospital. It involves allowing affiliated medical specialist to operate their services within your facility in exchange for agreed terms. They in exchange, drive patient influx to your facility.
6. Positive First Use Experience and Effective Client Follow Up
First impression matters. A positive first use experience couple with effective follow up works like magic in creating patient loyalty and generating referrals to your hospital. When a patients have a poor opinion about your services, what you can do, is follow up and show that you are working on the problem.
7. Maintain a Positive Reputation
Maintaining a positive reputation should be part of any healthcare marketing strategy, but this doesn’t mean you should get defensive about negative reviews. It involves upgrading processes and equipment and ensuring the best possible patient experience based on prior patient feedback.
For an effective marketing plan for your facility
Direct Hospital marketing may not be acceptable in some countries. But there are several indirect ways to market your hospital and they include:
· Creating a close working relationship with Health Management Organisations (HMO’s);
· Creating a medical NGO and affiliating it to your facility;
· You can develop a community outreach program with a follow-up phase at your hospital;
· Sponsor/feature on a radio or a TV program that focus on a service you render in your facility;
· Add to your services other medical services with no restriction on direct marketing.
5. Host Marketing
Host marketing is one of the very effective methods to increase patient drive for a new hospital. It involves allowing affiliated medical specialist to operate their services within your facility in exchange for agreed terms. They in exchange, drive patient influx to your facility.
6. Positive First Use Experience and Effective Client Follow Up
First impression matters. A positive first use experience couple with effective follow up works like magic in creating patient loyalty and generating referrals to your hospital. When a patients have a poor opinion about your services, what you can do, is follow up and show that you are working on the problem.
7. Maintain a Positive Reputation
Maintaining a positive reputation should be part of any healthcare marketing strategy, but this doesn’t mean you should get defensive about negative reviews. It involves upgrading processes and equipment and ensuring the best possible patient experience based on prior patient feedback.
For an effective marketing plan for your facility
Contact:
Medforte Healthcare
Tel: 07063089516, 09030005552
Email: medforteng@gmail.com
No comments:
Post a Comment